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Fabulous
Product growth
Web-2-app-funnels
Pricing strategy
ASO
How Fabulous added +40% to ARPU within 4 weeks of working with Applica
Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.
Client
Fabulous
Services
Product Growth
Project period
2021
The Challenge
Applica have made significant strategic and tactical contributions, enhancing and optimizing our campaign performance across all channels with a keen focus on maximizing ROAS.
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The Solution
1
Planning
2
Execution
The Result
+ 40%
to ARPU
131%
LTV increase
In 3 weeks of testing the new paywall strategy, the ARPU metrics increased by 40%. Additionally, there was an increase in converted purchases. In addition, the Fabulous Team received a backlog of ideas from Applica, which they saw value in and started implementing later. The backlog had additional findings presented by the Product Design team. The Applica Team assisted Fabulous in increasing their Revenue from the Web2App funnel and attracting more users to the App within a few weeks.
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