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Increased ARPU by 52%: DSS Onboarding A/B Testing
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Applica developed a new onboarding flow from scratch as well as its design and helped DSS with implementation and analysis. The main focus was personalization, which was achieved through additional specific onboarding questions that made the flow more appealing to the user. DSS launched an A/B test based on Applica’s advice.
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Applica developed a new onboarding flow from scratch as well as its design and helped DSS with implementation and analysis. The main focus was personalization, which was achieved through additional specific onboarding questions that made the flow more appealing to the user. DSS launched an A/B test based on Applica’s advice.
Applica developed a new onboarding flow from scratch as well as its design and helped DSS with implementation and analysis. The main focus was personalization, which was achieved through additional specific onboarding questions that made the flow more appealing to the user. DSS launched an A/B test based on Applica’s advice.
After running an A/B test on their onboarding process, DSS compared their metric levels with the ones they had with their old onboarding version. With the new extended onboarding, conversion to purchase increased by 46.08%, and ARPU increased by 52.82%.
